on target response
On Target Response is a complete solution for newsletter announcements, marketing material, event calendars, forum discussions, and much more. Expect to be impressed. It has a reputation for delivering a multitude of robust features at unparalleled value. Intuitive features make this dynamic program highly accessible. While automated features make your ever burgeoning mailing list manageable. Successful marketing begins with On Target Response..
Bounce E-Mail Management
Devoting valuable time and resources to dealing with bounced email is no longer considered a petty nuisance. Sending problems are very disruptive and cut heavily into productivity. You do not want to be overly restrictive or you may be flushing your valuable contacts down the drain due to minor disruptions or interruptions. At the same time you do not want to flood your ISPs with invalid email addresses. On Target Response lets you determine how many times email can bounce before it is removed from the list.
Double Opt-In/Out Options
Maintain a clean database of subscribers by sending automated confirmation mailings every time a person subscribes or unsubscribes. Effective e-newsletter marketing campaigns are successful when you are able to develop and maintain a strong subscriber base. You can send personalized confirmation mailings that include any number of optional fields to keep your subscribers hooked. You will appreciate the fact that your newsletters are being sent to the appropriate market.
Personalized Mailings
Gone are the days of boring un-engaging newsletters. With On Target Response you can personalize your mailings in every aspect. Include the subscriber’s name, email, and any optional fields in your subject or message body. Producing a friendly message such as [Greetings John Doe, Your interest in our 4200 Product is noted and we are looking to help you with it. We thought you may be interested in the 4200’s sister product the 4250.] A message such as the one written above engages the user and increases the effectiveness of your mailing, therefore increasing your return on investment.
Time-Sensitive Features
Automation with personalization is a sure fire approach to management of your mailing list. On Target Response combines a number of time-sensitive features such as Schedule Send, Auto-Responders, Sending Monitoring, and more. Schedule send allows you to schedule a mailing to send at a specific date and time; useful for sending messages at off-peak server times. Easily add any number of time-sensitive auto responders to any of your lists. For instance you may have an instant auto responder that welcomes the new subscriber, have a message automatically sent 24 hrs after their subscription and have another mailing sent a week later. Add html or text auto responders to any of your lists with ease. Sending monitoring will keep track of your mailings and ensure they continue sending and receive proper delivery.
Powerful Utilities
Core management features of any email marketing solution require powerful utilities. On Target Response delivers this and more with the following: Advanced Importer (easily import from a .CSV file using an easy to use dropdown menu), export (to file or text box), Sending Filters (specify parameters such as (send to all subscribers with name bob and aol in their email address)), Duplicate Checking (checks for duplicates when sending to one or even multiple lists), Blocked Address List, multiple admin users with unique permissions, and so much more..
Advanced Statistics
When link tracking is turned on for a mailing, this feature looks through your mailing, automatically detects links you have in the mailing and turns them into the Link Tracking mode. Link tracking then lets you know who clicks on each link, how many times they clicked, and on what date. Read/Open statistics (HTML mailings only) includes who opens / reads your mailing, at what date, and how many times. You can even create a new list based off those statistics for both link and read/open tracking. Additionally, there is one-click export to Excel (.CSV file) options on all statistics pages. Colorful graphs gauge the effectiveness of your marketing campaign.
Feature List:
General Features
Web Based Setup Wizard
Comprehensive User Manual
Unlimited lists & subscribers
Script Exists on your server
Free HTML e-mail templates
Have your script online in minutes!
Central Language File
Rebrandable
Graphical Reporting
Sending Features
Multi-Format, HTML, or TEXT Sending
Sending Filters to send filtered mailings
Personalize Messages With User’s Data
Manage & Track Bounced E-mail’s
Templates & Headers/Footers
Schedule-Send
Real-Time Message Queue
Pause, Resume, or stop mailings
Use Sent Messages As Templates
Preview Messages Before Sending
Test send messages
Save Messages
Online Visual Text Editor for messages
Eliminates Time-Outs
Automatic Link Tracking Option
Track Reads / Opens
Automatic Unsubscribe Link
Track Users Who Unsubscribe
Link to Web Version of Mailing
Include Attachments
Create Universal Templates
Subscription Management Features
Confirm Opt-In & Opt-Out
Time-sensitive auto responders
Invisible subscription process
Customizable confirmation mailings
Allow subscribers to update details
Optional Fields
Generate Custom Form Code
Subscribe to multiple lists at once
Unsubscribe from multiple lists at once
Block E-mail Addresses
Records User Information
Public Archive
Tracks Users Who Unsubscribe
Ability to mark lists as “private”
Alert of new subscribers
Administration Features
Multiple Admin Users
Global Settings Options
Drop Down Menu
Easy to use Advanced Importer
Password Reminder for Admin
Limit emails per day, week, or month.
Limit number of users per list.
Limit / set specific functions
Have copy of mailings sent to you
Search all subscriber Fields
Graph statistics
Support / Upgrade Features
FREE Setup upon request
Detailed Documentation
[?] Explanations
Online Support Center
Software Technical Support by E-mail
6 Months Free Upgrades
Potential uses of On Target Response
Newsletters
Product announcements
E-mail marketing campaigns
Maintain a mailing list
Analyze your subscribers reading habits.
Targeted e-mail campaigns
Subscriber information collection
All the features needed to run an effective marketing campaign; using a powerful PHP email marketing solution. It ’s what you get when you combine feature rich, professional mailing list management with supreme ease of use. On Target Response will save you time and money while enhancing your marketing. On Target Response boasts the features and capabilities that make email marketing more manageable.
